Purpose/Activity | Categories of data | Lawful basis for processing including basis of legitimate interest |
To register you as a new user | - Identity
- Contact
| Provision of services to you. |
To process and deliver your purchases including:- Manage payments, fees and charges.
- Collect and recover money owed to us.
| - Identity
- Contact
- Financial
- Transaction
- Marketing and Communications
| - Performance of a contract with you.
- Necessary for our legitimate interests (to manage our relationship with our Partners providing the good, to study how users use our products/services).
|
To manage our relationship with you which will include:- Notifying you about changes to our terms or privacy policy.
- Asking you to leave a review.
| - Identity
- Contact
- Profile
- Marketing and Communications
| - Provision of services to you.
- Necessary to comply with a legal obligation.
- Necessary for our legitimate interests (to keep our records updated and to study how customers use our products/services).
|
To send you marketing or other communications (e.g. newsletters) | - Identity
| Your consent. |
To administer and protect our business and our website and Aptoide Apps (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data). | - Identity
- Contact
- Technical
| - Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise).
- Necessary to comply with a legal obligation.
|
To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you. | - Identity
- Contact
- Profile
- Usage
- Marketing and Communications
- Technical
| Necessary for our legitimate interests (to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy) |
To use data analytics to improve our website, Aptoide apps, products/services, marketing, customer relationships and experiences. | - Technical
- Usage
| Necessary for our legitimate interests (to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy) |
To make suggestions and recommendations to you about goods or services that may be of interest to you. | - Identity
- Contact
- Profile
- Usage
- Technical
| Necessary for our legitimate interests (to develop our products/services and grow our business). |